Ever heard of SAP? One of Manchester City’s biggest sponsors? Neither had the fans.
So we created a social media video series to highlight SAP’s role in giving City fans the football stats they crave.
We put this love of stats to the ultimate test, by giving the usual star-studded sports campaigns a unique and surprising twist; taking 4 City superstars…and hiding them in full-body morphsuits. Challenging fans to guess their identities based only on their stats, for the chance to win big.
The fans loved it, and the campaign won 6 awards, including a Clio Sports and a Brand Film Festival Gold.
So we created a social media video series to highlight SAP’s role in giving City fans the football stats they crave.
We put this love of stats to the ultimate test, by giving the usual star-studded sports campaigns a unique and surprising twist; taking 4 City superstars…and hiding them in full-body morphsuits. Challenging fans to guess their identities based only on their stats, for the chance to win big.
The fans loved it, and the campaign won 6 awards, including a Clio Sports and a Brand Film Festival Gold.
