THE INSIGHT
Football fans aren’t loving the introduction of VAR to the Premier League, and those in the ground have a lot of waiting around for VAR decisions.
THE THOUGHT
Let’s give match-going football fans a VAR break.
THE IDEA
KitKat to own the VAR breaks. We guerrilla sample outside every Premier League ground on one weekend and highjack every press boss with ‘KitKat VAR Survival Kits’ – giving everyone something to enjoy while VAR decisions are made.
Football fans aren’t loving the introduction of VAR to the Premier League, and those in the ground have a lot of waiting around for VAR decisions.
THE THOUGHT
Let’s give match-going football fans a VAR break.
THE IDEA
KitKat to own the VAR breaks. We guerrilla sample outside every Premier League ground on one weekend and highjack every press boss with ‘KitKat VAR Survival Kits’ – giving everyone something to enjoy while VAR decisions are made.
