Students – a potentially big audience for train tickets. Those dirty clothes won’t get home on their own.
But they’re an audience with little spare change. Especially after a big night out. So CrossCountry offered them a special discount.
We created a campaign with virtually no branding or mention of trains. Just a URL to our Facebook page.
Here, students could shop their cheapskate mates to win prizes and see something else really cheap – train tickets from CrossCountry.
But they’re an audience with little spare change. Especially after a big night out. So CrossCountry offered them a special discount.
We created a campaign with virtually no branding or mention of trains. Just a URL to our Facebook page.
Here, students could shop their cheapskate mates to win prizes and see something else really cheap – train tickets from CrossCountry.
